Blog Grid – Two Column

Green Triangle is pleased to announce our latest work for Swiss Re. These include copy and design advice in the following areas:- Automotive Food and Beverage Transportation and Manufacturing   see https://corporatesolutions.swissre.com/clients/industry_focus.html for details    

Please find below a mini course of marketing videos. You can subscribe to this free course by CLICKING HERE  and we will email then to you once a week or so.   Or Simply view them below These videos are … Read More

This article is a good example of the work we have undertaken for clients, gaining them exposure in Industry press. This article positions our client as a leading authority in the MGA sector.

SELLING BY LISTENING It is your experience (it’s certainly been ours) that in BTB sales target customers are increasingly turned off by the ‘hard sell’? In exploring this with customers that have been ‘sold at’ we hear things like ‘How … Read More

Industry Propositions – Swiss Re Corporate Solutions (CorSo)   We are working with Swiss Re Corporate Solutions (CorSo), the commercial insurance arm of Swiss Re Group, to help them develop more specific propositions for some of their selected target industries. … Read More

Introduction Thought Pieces are documents that pull together in a coordinated way a company’s thinking and positioning on key and topical issues on their industry and their business environment. They are commonly of around 500-750 words in length. This blog … Read More

Introduction Insurtech platforms provide more customer data, opening up opportunities for the insurance community, both new entrants and established players, to take a fresh look at customers, their needs and expectations and the risks that they represent. This article explores … Read More

MGAs – OPENING UP OPPORTUNITIES FOR BROKERS Most commentators on the UK insurance market agree that the MGA model is hear to stay. Last year a number of MGA launches were announced, and many more are expected in 2018 and … Read More

The implications of Brexit on the MGA community Depending on the type of Brexit that emerges, what are the Implications of Brexit on the MGA community? How are MGAs viewed in other European Markets? What are the implications of Lloyd’s … Read More

MGAs and data In the context of MGA incubators working with Insurtech start-ups this piece look at how technology based MGAs are acquiring and using data and the implications for the insurance market of these initiatives. The piece looks at … Read More

The Role of the MBA Incubator Acccording to the Lloyd’s Coverholder Department there were 4150 MGAs registered with Lloyd’s in 2016, with MGA income representing in excess of 30% of Lloyd’s GWP, up from 13% in 2011. With a number … Read More

Connecting Insurtech and Insurers This feature discusses the role of MGA incubators can play in acting as the ‘connector’ between Insurtech start-ups and established insurers. Representatives of the two communities may be talking different languages and coming at customer challenges … Read More

MGAs and brokers This feature explores the impact that the ‘rise of the MGA’ is having on distribution in the UK market and specifically the role of the broker. Brokers have proved to be more resilient in protecting their market … Read More

Introduction.  ‘Product Density’ is the number of different products a customer buys from your business. Introducing other products and services to an existing customer is commonly referred to as ‘cross selling’. It’s well known that it’s far more expensive to … Read More

INTRODUCTION Client Forums are a smart and cost effective way of understanding customers’ needs and expectations and building relationships and trust to win their business. There are particularly useful for testing propositions, and new products and services – at any … Read More

Dear All, Here are some useful thoughts on Strategic Marketing. Our strategic marketing approach is based on the following principles. We would add to this mix some thoughts around building value with the customers, and using a customer mindset to … Read More