VibeMM – Strategic Marketing Services for business incubator platform
Vibe MGA Management Ltd. (‘VibeMM’) engaged us from the set-up of their business, to work with them on a retained basis, providing strategic marketing services to VibeMM and to its MGA clients (niche insurance companies). VibeMM is a business incubator for MGAs that backs insurance entrepreneurs and innovators, to enable them to grow their businesses in a supportive and secure environment. In the early stages we focused on establishing a Strategic Marketing Plan, with clear and measurable marketing priorities for the first year of trading, and for subsequent years as the company develops. We worked with the client to set up a Proposition and Messaging Framework, with key messages communicating the client’s main points of competitive advantage. We designed and developed core marketing materials – including the website, marketing collateral, and client and market presentations. We also enables the client to build their profile at relevant industry events and to use press and digital/social channels in a multi-channel communications programme.