Swiss Re Corporate Solutions – Industry Focus – Marketing Materials
We are working with Swiss Re Corporate Solutions (SRCS), the commercial insurance arm of Swiss Re Group, to develop marketing materials for their Industry Focus programme, which profiles SRCS’s industry specific skills and solutions available to their corporate clients. The job involves interviewing SRCS product leaders and industry specialists, to draw out content for the marketing materials – specifically brochures and client stories – focusing on the client benefits of SRCS’s industry focus approach. Conducting the interviews needs a high level of insurance skills and technical knowledge to gather the key points about these specialised solutions. We then develop the content for the marketing materials, which is widely circulated in the client’s organisation for review and feedback, before being published externally. To date we have completed the content for 4 industries, and expect to be engaged for more work on this programme during 2019.