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Strategic Marketing

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Dear All,

Here are some useful thoughts on Strategic Marketing.

Our strategic marketing approach is based on the following principles.

We would add to this mix some thoughts around building value with the customers, and using a customer mindset to drive internal change from the ground up.

Decide on strategy before deciding on the marketing tools To consider the options and determine

the best marketing mix

Top down integrated approach Multiple client touch points
All marketing activity is directed to the achievement of the business goals Business relevant
Understanding the market & competitive environment Who do you come up against and how do you compare
Feed in client insight ‘Voice of the customer’
Identifying market opportunities Under-served markets
Powerful & distinctive propositions Telling your story
Products and services  designed to meet customers’ needs and expectations Fit for purpose
Measurement Marketing plans that are business accountable

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