Dear All,
Here are some useful thoughts on Strategic Marketing.
Our strategic marketing approach is based on the following principles.
We would add to this mix some thoughts around building value with the customers, and using a customer mindset to drive internal change from the ground up.
| Decide on strategy before deciding on the marketing tools | To consider the options and determine
the best marketing mix |
| Top down integrated approach | Multiple client touch points |
| All marketing activity is directed to the achievement of the business goals | Business relevant |
| Understanding the market & competitive environment | Who do you come up against and how do you compare |
| Feed in client insight | ‘Voice of the customer’ |
| Identifying market opportunities | Under-served markets |
| Powerful & distinctive propositions | Telling your story |
| Products and services designed to meet customers’ needs and expectations | Fit for purpose |
| Measurement | Marketing plans that are business accountable |
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