Jonathan Harradine
Jonathan has over 30 years strategic marketing and consultancy know-how. Before joining Green Triangle as a Director, Jonathan worked as a Client Director and Senior Consultant for brandformula, a marketing agency specialising in the Insurance and Financial Services sector.
Previously Jonathan was Managing Director of The Power Station, a strategic marketing agency for over 10 years.
As a strategic marketing adviser Jonathan has worked with signature clients including ACE Insurance, Allianz, AXA, Aon, Bentley, BT, Capita, De La Rue, HDI, JLT, Mapfre Global Risks, Munich Re, Randall & Quilter, Royal London, RSA, Rugby Expo and Zurich Insurance.
Jonathan’s stand out work includes the marketing and PR programme for the reopened Cavern Club in Liverpool, rebuilt within the shopping and leisure complex ‘Cavern Walks’; organising and hosting the Customer Symposium in Lucerne as part of Zurich Insurance Group’s 125th Anniversary celebrations; and the ‘Baby Bentley’ marketing programme for Bentley Motors, around the launch of the Bentley Continental range.
Before establishing The Power Station in 1999, Jonathan gained over 20 years’ experience in the Financial Services sector. He spent 4 years with Zurich Financial Services Group in Zurich, as Head of Organisational Development for Zurich International Group (now Zurich Global Corporate), where his responsibilities included Strategic Planning, Change Management, Financial Management, and Marketing and Communications. He was subsequently appointed as the first Head of Marketing and Communications for Zurich Global Corporate.
Before that Jonathan gained experience with Zurich Insurance and Royal Insurance in the UK in marketing, public relations, business development, underwriting and account management.
Jonathan is an experienced trainer, facilitator and workshop leader. He has also been a Director of The Institute of Risk Management.