Product Density / Cross Selling

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Introduction.  ‘Product Density’ is the number of different products a customer buys from your business. Introducing other products and services to an existing customer is commonly referred to as ‘cross selling’. It’s well known that it’s far more expensive to … Read More

Client Forums

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INTRODUCTION Client Forums are a smart and cost effective way of understanding customers’ needs and expectations and building relationships and trust to win their business. There are particularly useful for testing propositions, and new products and services – at any … Read More

Strategic Marketing

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Dear All, Here are some useful thoughts on Strategic Marketing. Our strategic marketing approach is based on the following principles. We would add to this mix some thoughts around building value with the customers, and using a customer mindset to … Read More